Gender Equality and Women's Political Participation in Developing Societies

Abstract

The growing influence of social media has introduced new approaches to political campaigning and electoral participation, particularly among younger generations. This study examines how social media affects young people's interest in elections, political candidates, and voting behaviour. Digital platforms allow political actors and citizens to communicate directly, distribute campaign messages, and discuss electoral issues in real time. The study uses a descriptive and analytical approach to explore the relationship between social media exposure and youth electoral engagement. The findings suggest that social media can increase political interest and encourage young voters to seek information and participate in electoral processes. Nevertheless, misleading information, political advertising, and online manipulation may influence attitudes and electoral decisions. The study concludes that effective digital literacy and transparent political communication are essential for ensuring the positive contribution of social media to democratic participation.